LJUBLJANA, Slovenia—Jianan Wu, an associate professor in the LSU Department of Marketing, co-authored a paper that received the Jan-Benedict E. M. Steenkamp Award for Long Term Impact, given annually to papers published in the International Journal of Research in Marketing that are perceived to have made long term impact on the field of marketing. The paper was honored at the 40th Annual European Marketing Academy Conference, which was held May 25-27, 2011.

Wu’s paper, titled “Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price and Other Search Attributes,” was co-authored with Alexandru Degeratu and Arvind Rangaswamy, both of Penn State University, in 2000.

According to the IJRM, “papers eligible for the Steenkamp award should have been published in IJRM 10 to 15 years prior to the year the award is being presented.”

The Department of Marketing at LSU’s E. J. Ourso College of Business prepares its students for careers in management, advertising, buying, product development, retailing and sales. Through its Internship in Marketing Program, students are able to apply the concepts and principles of the classroom and earn course credit for their practical work experience. For more information, visit www.bus.lsu.edu/marketing or call 225-578-8684.

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