NEW ORLEANS – James Richardson, director of the LSU Public Administration Institute and the Harris J. and Marie P. Chustz Distinguished Professor in Business Administration, appeared on WWL to discuss the impact the All-State Sugar Bowl and the Bowl Championship Series National Championship Game have for the area.

“Brand new people, tourists that would not be there except for these two games being played there,” Richardson said.

Richardson went on to say that because this is New Orleans’ turn to host the championship game, the exposure is all the more greater.

To read the full transcript of Richardson’s appearance, titled “Tonight’s Sugar Bowl just the beginning,” click here. The story was posted by WWL.com January 3, 2012.

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